Everything you need to know about Hera AI
44 questions answered
Hera AI is an intelligent virtual agent designed specifically for the automotive industry. It handles your incoming leads, communicates with your customers via email and SMS, and can even coordinate appointment bookings — all instantly and autonomously.
Hera is designed for automotive dealerships looking to modernize their lead management. Whether you're an independent dealer or a group with multiple locations, Hera adapts to your reality.
With Hera, you can:
The process is simple and fully automated:
Yes. Each location has its own configuration: communication tone, inventory, CRM, and settings tailored to its reality. At the same time, groups have a centralized overview to track performance across all their dealerships from one place.
No. Hera is designed to complement your existing BDC team, not replace it. It handles repetitive tasks (first contacts, automatic follow-ups, appointment bookings) so your agents can focus on high-value conversations and closing sales.
Hera also enables effective collaboration, even for BDCs with multiple agents. When a team member takes over an interaction, the customer is automatically removed from the list of clients awaiting your intervention.
Yes. Improvement is continuous and happens in two ways: your feedback and observations allow us to adjust Hera's behavior, and the Hera team regularly optimizes performance based on data and results. The more Hera works with your dealership, the more effective it becomes.
We organize a meeting to customize your new virtual employee. Together, we configure its communication tone, standard responses, and processes based on your dealership's reality.
No technical skills are required on your end. Our team takes care of everything.
We estimate approximately two weeks, from the configuration meeting through preparation, testing, and final activation.
We also organize a meeting with your team to train them on how to use the tool, as well as best practices related to AI.
Yes. Hera integrates with all major lead sources used in the automotive industry, including marketplaces, ads, and your website.
Absolutely. Hera integrates with the major CRMs used in the automotive industry:
Yes. Hera connects directly to your website to access your inventory in real time.
Supported platforms:
There is no limit. Hera can process an unlimited number of conversations in parallel, with no wait time or loss of quality. Unlike a human, it will never be overwhelmed, whether you receive 10 or 1,000 leads in the same day.
When the same customer submits requests from multiple sources (for example, AutoHebdo and your website), Hera automatically detects this and consolidates the interactions to avoid redundant communications.
The new request is never ignored. However, certain rules can be put in place to ensure smoother behavior and prevent the customer from receiving two simultaneous responses.
Your current CRM settings take priority. Hera respects your existing assignment rules, whether by rotation, territory, brand, or any other logic specific to your dealership. No changes to your internal processes are needed.
Hera remains calm and professional at all times. It detects the tone of the conversation and adapts its responses with empathy. If the situation escalates, it immediately alerts your team so a member can take over and handle the situation in a personalized manner.
Several options are available to you. Generally, Hera inspects your inventory to find similar alternative vehicles to offer the customer. The exact behavior is configured according to your preferences during setup.
Absolutely. We manage humans, not tickets.
If a customer submitted a request days or weeks ago and comes back with a new interest, Hera recognizes them and adapts its interaction based on the history.
This is fully configurable based on your preferences. You can choose to have Hera share the prices listed on your website, give a price range, or redirect the customer to your team for any price-related questions. This setting is defined during setup and can be adjusted at any time.
No, and this is a deliberate choice. We chose to control Hera's information environment to avoid any inaccurate or unverified data. Hera relies solely on your internal data: your inventory, your settings, and information validated by your team, to ensure the reliability of every response.
Follow-up timelines and frequency are established in collaboration with you. Hera can follow up in several scenarios:
Yes and no — it depends on your preferences. We can configure together the time window during which Hera performs its follow-ups, to respect your customers' habits and your dealership's business hours.
Yes. When a customer wants to book an appointment, Hera checks your availability and suggests suitable time slots. Once the appointment is confirmed, it automatically appears in your calendar.
Yes. Via the extension or the portal, you can pause Hera on a specific conversation to take over directly.
Absolutely. A member of your team can "whisper" information to Hera at any time. It then takes care of refining the message, correcting it, and selecting the appropriate language.
Hera immediately notifies your team. You then have two options:
Hera will never make up information.
No. Hera continues the conversation with the customer even while waiting for your help on a specific point. It carries on with other topics being discussed. In fact, an appointment is often secured in the meantime, while your team prepares their response.
To optimize the customer experience and avoid crossed communications, your representative communicates through their CRM. This approach keeps a centralized history and ensures consistency across all interactions.
The Hera AI extension is available directly on the Chrome Web Store:
Yes. The complete history of each conversation is accessible in two places: directly in the Hera portal (panel.heraai.ca) and in your CRM. You can review all exchanges between Hera and your customers at any time.
Yes. Via the extension, click on the clock icon and your message will be generated automatically. If the result doesn't suit you, you can cancel it and generate a new one.
Contact your manager. In the Hera portal (panel.heraai.ca):
No! Hera AI is the name of the platform, but your virtual agent will carry the name of your choice. During your setup meeting, you'll choose a name that matches your dealership's image.
Hera is fully bilingual. It automatically detects the language used by the customer — French or English — and responds in that same language.
The prompt is managed by the Hera team to ensure optimal response quality. Prompting has become a profession in itself.
However, you retain control over several important parameters:
It's instant. As soon as you make the change, Hera adapts immediately and uses the new information in its next conversations. No delay, no intervention from our team required.
Absolutely. Protecting your customers' data is a priority. Hera uses secure, encrypted connections for all communications. Data is hosted in compliance with applicable standards and is never shared with third parties.
Yes. Hera automatically detects when a customer expresses the wish to no longer be contacted. As soon as such intent is identified, Hera immediately ceases communications with that customer, ensuring compliance with CASL and your customers' wishes.
It's up to you to decide whether or not we disclose the nature of the agent. You can opt for upfront transparency or only disclose upon the customer's request. This decision is configured during setup according to your preferred approach.
Hera is governed by several rigorous protection mechanisms:
Hera politely declines and redirects the conversation back to automotive topics. It is designed to stay focused on its mission: assisting your customers with their purchase, appraisal, or appointment booking process.
Our support team is available by email at [email protected]. There are no fixed hours. We are committed to responding to your requests as quickly as possible.
Our team actively monitors the platform's performance. In case of an issue, contact us at [email protected] and we will intervene as quickly as possible.