Customer relationship platform for car dealerships
Hera analyzes, understands what the customer is really looking for, and brings the conversation all the way to your team, with the full context already gathered.
0 %
of your customers' messages arrive while your dealership is closed.
0 ×
more appointments booked, compared with the six months before Hera arrived.
0
minutes saved for our dealership clients over the past year.
Across all our dealership clients · last 12 months
Why Hera exists
Tuesday, 9:40 am. A web lead comes in. Someone catches it between two files and replies within ten minutes: perfect. The customer writes back at 11:15. By then, the advisor is with a couple in the showroom.
It's the rest of the day that decides. Follow-ups, file notes, prep orders, calls to return, the lot to clear of snow, and above all customers to meet to sell vehicles. The list is long, and it always comes before the screen.
Handling web leads takes time, consistency and, above all, patience. You repeat the same information, you follow up, and the customer eventually stops answering. A lot of effort for little result.
Hera was designed with this in mind. It takes on that part of the work so your team can focus on high-value tasks, without your quality of service suffering.
What the agent does
Each one rolls out separately, at your pace. Behind the scenes, it's always the same agent: it recognizes the customer, no matter which door the conversation comes through.
A form filled out at 10 pm gets an answer at 10 pm. Hera qualifies the request, confirms the vehicle's availability, offers test-drive slots and creates the appointment in the CRM. The advisor opens an already-warm file the next morning.
They came, they test drove, they left to think it over. Most are never called back. Hera reconnects with the context of their visit: the model they tried, what was holding them back. Then it puts the advisor back in the loop as soon as there's a sign of interest.
One simple question, sent at the right time, in your dealership's tone. Happy customers are directed to a public review. Disappointed customers land directly with a manager, before publishing anything.
Hera watches the lease-ends and warranty-ends across your portfolio, then opens the conversation before the customer starts shopping elsewhere. The advisor picks up the file with the options already on the table.
What really changes
A web lead in March. A dealership visit in April. A second request in June, on another model. A purchase in July. A call in November. Your CRM sees five entries. Hera sees one person.
Wherever the information lives in your CRM, Hera understands it and ties it to the right customer. No more duplicates: a web lead followed by a walk-in is the same file, and the communication strategy adapts instead of starting over.
It remembers preferences, previous conversations and the in-store journey. It doesn't just auto-reply: it grows within your team.
Compliant with Law 25
Five entries in your CRM
1 customer · 0 duplicatesMarch
Web inquiry
Tucson 2022 form · source: website
April
Dealership visit
Test drive, walk-in logged at the counter
April
New web inquiry
Sportage form · different email address
June
Purchase and delivery
Sportage 2023 · file under the spouse's name
July
Service request
Winter tire appointment
Hera links all five records to the same customer, keeps the thread going and adapts the follow-up.
Your rules, your tone
No need to be a prompt expert to get an agent that talks like your team. You describe your dealership in plain language, Hera proposes the configuration, and you confirm.
You also decide on follow-ups: which ones go out, at what pace, until when. Every change is shown in plain terms before it's applied, and everything can be paused in one click.
One meeting
An hour with management, then with sales.
Editable at any time
A promo, a policy change: you adjust.
Your prompts, if you want
Otherwise ours, continuously optimized.
You write these rules in plain language, and the agent sticks to them. A change takes effect as soon as you confirm it.
The team
Hera is built in Quebec by a team that knows the floor: people who have sold, trained, configured CRMs and seen what breaks in a real dealership on a Saturday morning.
It's the same people who configure your agent, track your results and answer when something isn't working.
Co-founder, CEO
Carries the product vision and spends his weeks inside dealerships.
Co-founder, CTO
Builds the platform and makes sure the tool integrates cleanly.
Consulting CISO
Oversees security and the protection of customer data.
Sales director
The first person you meet, and the one who stays after the signature.
Customer experience director
Configures your agent and keeps it aligned with your approach.
Software engineer
Builds the agent, the widget and the CRM extension.
Frequently asked questions
If yours isn't here, write to us. We answer with short answers.
Conversations are natural and very similar to those a member of your team could have. If the customer explicitly asks, yes, they will be told. And if they want to talk to someone, the conversation is transferred immediately.
No. Hera does what nobody has time to do: answer when the team is busy, revive dormant files, keep the thread going for months. As soon as a customer shows real intent, the file goes to the advisor. Hera optimizes their work and lets them focus on the actions that pay. The goal is to bring the two humans closer, not to remove one.
You do. You choose the active follow-ups, their pace and their tone. Any configuration change proposed by Hera is shown in plain terms and waits for your confirmation. Everything can be paused, per customer or for the whole dealership.
The short answer is yes, you can write your own prompts. It's important to know, though, that prompt writing has become an art. We're always optimizing our models to ensure the best possible quality. You still keep the ability to customize it.
The follow-up sequence stops. Hera processes the reply, understands the intent, and creates the task or the appointment in your CRM for the right advisor. A customer who is talking is never chased by an automation in parallel.
Through existing integrations: Activix, PBS, SM360, D2C. We handle the access requests with your vendors. Contacts, activities and appointments stay in your CRM.
Generally 24 hours after the connections with your web and CRM vendors are finalized. We then schedule a one-hour meeting with your management team for personalization, followed by another hour with your sales force.
Your customers' data remains yours. Consent withdrawal requests are handled automatically and propagated to your CRM. A CISO oversees our security practices, and we can answer a compliance questionnaire from your group. Governance features frame the agent's decisions.
Eight questions and three minutes to find out. Or talk to us directly: we look at your situation and tell you frankly what it would do for you.
